Based between San Francisco and New York, I design across brand identity, visual systems, and digital experience. My work is shaped by time at Apple, Vans, and an independent studio practice, and a background in architecture that still informs how I think about space, structure, and systems. The work changes. The thinking does not.
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Our flexible icon system utilises twelve versions of an uppercase ‘M’ including all the variants in between for the symbol’s digital animations. The brand identity pairs a palette of electric blue and off-white, anchored by Monosten, a monospace typeface from Colophon, to establish scientific precision. Within this project, I delivered a minimal and evolving set of brand guidelines. We now accompanied the founders as moussse experiences exponential growth. To deploy the brand for its commercial launch I worked on packaging, website, and social media animations,