Joga Magazine
Role: Graphic Designer
Scope: Art Direction, Concept Design
JOGA is a football magazine dedicated to capturing the emotion, artistry, and cultural depth of the world’s game. Inspired by Pelé’s joga bonito philosophy, it brings the rhythm of the streets, the drama of the stadium, and the joy of the fans into print. Blending bold visuals, storytelling, and design to remind readers why football is called the beautiful game.I shaped the visual identity of JOGA — from layout systems and typography to expressive spreads that balance raw energy with refined storytelling. My work focused on translating football’s movement and passion into print, using bold composition, image treatment, and design experimentation to give each page the same vibrancy and unpredictability as the game itself.
Cover SetupA new Nike shoe drop is more than a product, it’s an event. Inspired by the catalog imagery and behind-the-scenes energy, I noticed a constant theme: runners aren’t solo. From the Camp Vomero shoot to everyday training, there’s always someone alongside you, driving you to go beyond your limits.
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