Based in San Francisco, I’m a designer working at the intersection of branding, visual storytelling, and thoughtful experimentation. This site is a living archive of commissioned work, personal explorations, and everything in between.
10. Boxing Brewery
11. Snug
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A Brewing company with a mission is to grow the popularity of quality hand-crafted beer, and to help establish New Mexico as a national destination for outstanding craft beer.
They strive for excellence through award-winning innovation, producing outstanding recipes using traditional brewing practices and top notch ingredients.From seasonal brown ale to grand West Coast-style double IPAs, I crafted beer label designs that effectively encapsulated the essence of each beer and conveyed its distinctive characteristics to consumers.
Art Direction
This beer is a total knockout, with a firm bitterness and an in-your-face hop aroma. I used the brand’s base as inspiration for the beer labels’ identity. I kept the colors easy and simple, but I added a central pop of intensity to make the can stand out from others on the shelf.
Coyote Brown Ale
My design approach was inspired by the rustic and inviting imagery of a coyote’s habitat. I wanted to create a warm and comforting atmosphere while also capturing the adventurous spirit of the animal. The color palette featured earthy and natural shades to evoke a warm and inviting feel But placing the New Mexico Zia a a coyotes focal point.Bearfest
I aimed to keep the brand’s identity and recognizable color scheme while giving it a fresh look minimal look, Bearfest’s essence: community, local craftsmanship, and the joy of sharing a well-crafted lager.