Based between San Francisco and New York, I design across brand identity, visual systems, and digital experience. My work is shaped by time at Apple and Vans, an independent studio practice, and a background in architecture that still informs how I think about space, structure, and systems. The work changes. The thinking does not.
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In a special collaboration with Vans and Parks Project, we translated this ethos into a collection that goes beyond fashion. It’s a commitment to protecting the places we hold dear.At Vans, I helped Art Directors and Illustrators with tech packs, color selections, and placing illustrations on deliverables. I also created instructional pages showcasing merchandising components and their placement in retail locations.
Whether it was a skate park or a national park, realizing the importance of minimizing our impact and showing maximum love to the places we cherish. The campaign’s slogan, “Leave it better than you found it,” became more than just a mantra; it became a call to action that deeply resonated with me.
This internship was more than just a design experience; it was a journey of responsibility, vision, and making a tangible contribution to the world we live in. As I move forward, I carry with me not only the skills I honed in design but also a profound commitment to leaving everything a bit better than I found it.
I designed instructional pages that highlighted merchandising components and their optimal placement within retail window locations. Additionally, I contributed to the creation of a hierarchical structure for components within the window and incorporated graphics into shirts and backgrounds.