Based in San Francisco, I’m a designer working at the intersection of branding, visual storytelling, and thoughtful experimentation. This site is a living archive of commissioned work, personal explorations, and everything in between.
10. Boxing Brewery
11. Snug
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Snug is a brand exploring a nicotine-free alternative to oral nicotine pouches. Grounded in a science-backed formulation of premium nootropics and natural adaptogens, the project examines how a lighter, more approachable visual language can support everyday focus and clarity—without nicotine or stimulants.Within this project, I developed a brand identity that challenges the conventions of the nicotine category. Through a custom wordmark and a more playful, approachable tone, I developed a system that feels inviting while challenging category expectations. The work spans packaging, 3D visualizations, and the creation of a cohesive visual language for Snug.
Wordmark Design
For the wordmark, I started with Mycena, a graffiti-inspired display typeface with soft, organic proportions. Set in its Black weight, the typeface’s rounded forms and compact structure provided an expressive foundation that aligned with Snug’s bold yet inviting character.
To refine the mark, I used the inner curve of the “u” as a modular unit, applying it as a spacing guide across the wordmark. This adjustment compressed the letterforms, tightening the overall rhythm and resulting in a custom wordmark that feels dense, intentional, and distinctly Snug.
The Language Learning Market is witnessing substantial growth, projected to reach USD 191.06 Billion by 2031, This growth is driven by the increasing demand for language learning services in the market.
This competition, Langu stands out as a unique language learning app. Its design sets it apart from others by using a visually appealing color palette that is easy on the eyes and highly recognizable. The app’s icon is a navy blue and white, complemented by a deeper orange that symbolizes growth and progress within the app.
Moderat was chosen as the primary typeface, due to its balance of structure, simplicity, and approachability within a app setting.
Personalized Study Plan
- The AI system is like a study buddy that creates a personalized plan just for you!
- The study plan includes daily or weekly exercises and activities, along with recommendations for supplementary resources like articles, videos, and podcasts.
- The AI system adjusts the study plan as the user progresses, taking into account their performance on previous exercises and activities.
Progress Tracking
- Users can now access more detailed progress information for specific lessons or skills.
- Users can see their current proficiency level for a specific skill or lesson, such as beginner, intermediate, or advanced..
- Users can return to the progress tracking section to view the most recent progress information for all skills and lessons.
Real - Time Feedback
-As the user completes each task or exercise, the AI system promptly analyzes their responses and offers immediate feedback.
- Feedback can include corrections, explanations, and suggestions for improvement to supplement their learning through videos, podcasts, and other media.
- Based on the user’s performance, the AI system dynamically adjusts the difficulty of subsequent tasks or exercises to offer a personalized learning experience.