Based between San Francisco and New York, I design across brand identity, visual systems, and digital experience. My work is shaped by time at Apple, Vans, and an independent studio practice, and a background in architecture that still informs how I think about space, structure, and systems. The work changes. The thinking does not.
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Breaking Point is a conceptual editorial design project that explores avalanches as a metaphor for emotional collapse and transformation. Rather than documenting avalanches literally, the publication interprets the phenomenon as a psychological process, drawing parallels between the slow accumulation of pressure within a snowpack and the buildup of stress, anxiety, and unspoken emotion within the human mind.The project was developed as a limited-edition, gallery-quality editorial publication. Using no more than 500 words across 20 to 40 pages, the challenge was to communicate a specific point of view on a natural phenomenon through a highly visual, conceptual approach. Text served as a foundation, while imagery, typography, pacing, and spatial composition carried the emotional weight of the narrative.
My editorial focuses on the process of buildup, collapse, release, and renewal. Abstract imagery using motion and depth of field was used to evoke instability, tension, and eventual clarity rather than depict avalanches literally. Typography played a central role in reinforcing this narrative. Moments of white space created stillness and restraint, while overlapping type, shifts in scale, and visual compression introduced organized chaos and movement. Across the publication, layout decisions mirrored the psychological arc of a nervous breakdown, progressing from quiet accumulation to overwhelming density and finally to resolution.