.Toni.
Based in San Francisco, I’m a designer working at the intersection of branding, visual storytelling, and thoughtful experimentation. This site is a living archive of commissioned work, personal explorations, and everything in between.



Work.
10. Boxing Brewery
11. Snug



About.

Email.


About Me.
I’m a designer with roots in architecture, industrial design, and graphic design, now working across branding, digital experiences, and visual storytelling.

At the core of my practice is a desire to create with purpose, blending form and function with a human touch. I’m endlessly curious and driven by stories, systems, and the belief that meaningful design begins with empathy and collaboration. I strive to craft experiences that not only communicate clearly but also connect thoughtfully.

Outside of design, I’m constantly exploring and trying new things. I love spending time in museums, getting lost in the city, and discovering new coffee shops. I grew up around sports, and soccer has been a constant in my life since I was a kid. I enjoy reading architecture books and manga, and lately I’ve been getting into rock climbing.

I’ve always been a little awkward and naturally calm, with a competitive side. As corny as it may sound, I truly enjoy making people laugh and smile.





Experience
Marcom Design Intern, Apple
Jan 2025 - Aug 2025

- Designed product identities, illustrations, and layouts for retail merchandising touch points, adhering to Apple’s visual standards.

- Created and executed design projects for memos, promotions, events, and campaigns, collaborating with the Marcom team.

- Assisted in creating compelling visuals through typography, image-making, and layout design.

- Developed concepts and final implementations for various design initiatives, incorporating feedback for refinement.


Graphic Designer, Visca.Studio
Jul 2021 - Dec 2024

- Created marketing strategy for social media to incorporate promotional posters with stadium locations for comedians to increase link visits by 30% in helping sellout comedy shows.

- Implemented strategic design, color, typography, and brand strategy to beer labels within local breweries improving sales.

- Streamlined client’s website designs, improving navigation and implicating a marketing strategy increasing traffic by 20% within six months after implementation.

- Designed branding and identity design, establishing a visual presence for local brands.

- Produced high-fidelity prototypes and wire frames with Figma and Sketch, improving digital engagement and app adoption for startup companies.


Design Intern, Vans
Nov 2019 - May 2020

- Collaborated with cross-functional teams to ensure alignment with brand vision and values, to create compelling visual communications for product launches.

- Helped produce a diverse range of promotional materials for the Parks project, including ad campaigns, catalogs, and internal store merchandising graphics.

- Created style guides tailored for retail locations, ensuring brand consistency across all areas of the store. Created packaging, and point-of-purchase (POP) displays to enhance product visibility and drive sales in retail environments.
Education

Master of Arts in Graphic Design
Savannah College of Art & Design

2025 - 2026

Master of Arts in Industrial Design
Academy of Art University

2024 - 2025

Bachelor of Arts in Architecture
University of New Mexico

2018 - 2022

UX Design Certificate
Google

2022