Based between San Francisco and New York, I design across brand identity, visual systems, and digital experience. My work is shaped by time at Apple, Vans, and an independent studio practice, and a background in architecture that still informs how I think about space, structure, and systems. The work changes. The thinking does not.
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At Apple, we maintain a strict confidentiality policy, and unfortunately, I cannot currently showcase a lot of work. However, I am more than happy to discuss the types of projects I have been involved in.
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Snug is a brand exploring a nicotine-free alternative to oral nicotine pouches. Grounded in a science-backed formulation of premium nootropics and natural adaptogens, the project examines how a lighter, more approachable visual language can support everyday focus and clarity—without nicotine or stimulants.
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Within This Project I worked to uncover data and created an app design based off that insight. Langu has innovative features and user-friendly interface.
Langu offers a personalized and immersive learning experience. Imagine the impact of personalized insights that drive language learners to unlock their full potential and accelerate their language learning journey.
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Not everything starts as a case study. This is the work that lives between briefs, 3D renders built out of curiosity, brand concepts that never launched, posters made just to make something, and the architecture drawings that started it all. Consider this a window into how the work actually develops.
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At Vans, I helped Art Directors and Illustrators with tech packs, color selections, and placing illustrations on deliverables. I also created instructional pages showcasing merchandising components and their placement in retail locations.
In a special collaboration with Vans and Parks Project, we translated this ethos into a collection that goes beyond fashion. It’s a commitment to protecting the places we hold dear.
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For Casa Brewing, I designed a beer label that led to the development of a rebrand to create a brand identity. This involved designing beer labels, employee merchandise, and remaking the logo artwork.
Casa Vieja is a one of a kind destination, featuring all things News Mexico and owned by native New Mexicans. They hand craft there own beers and wines, not for the masses, but for the loyal locals and visitors from near and afar. Serving them up in our historic adobe house built in 1770.
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Breaking Point is a conceptual editorial design project that explores avalanches as a metaphor for emotional collapse and transformation. Rather than documenting avalanches literally, the publication interprets the phenomenon as a psychological process, drawing parallels between the slow accumulation of pressure within a snowpack and the buildup of stress, anxiety, and unspoken emotion within the human mind.
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I shaped the visual identity of JOGA — from layout systems and typography to expressive spreads that balance raw energy with refined storytelling. My work focused on translating football’s movement and passion into print, using bold composition, image treatment, and design experimentation to give each page the same vibrancy and unpredictability as the game itself.
JOGA is a football magazine dedicated to capturing the emotion, artistry, and cultural depth of the world’s game. Inspired by Pelé’s joga bonito philosophy, it brings the rhythm of the streets, the drama of the stadium, and the joy of the fans into print. Blending bold visuals, storytelling, and design to remind readers why football is called the beautiful game.
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